Indrawathi is a qualified lawyer who focuses her practice on digital platforms, social media influencers and e-commerce, which she combines with over 15 years’ experience in technology and multimedia publishing. She is described as an “industry-leading expert on digital e commerce” by one source, while another adds “she is brilliant for internet law.”
Indrawathi “demonstrates additional prowess in endorsement, sponsorship and merchandising deals”, which has contributed to an extensive practice representing social media influencers and YouTube celebrities, as well as traditional celebrity endorsement work in social media-led world.
Indrawathi works with a broad range of clients including start-ups, record labels, community sites, app developers, YouTubers and other social media influencers, digital agencies, streaming services, aggregators, retailers and content owners. Due to her expertise across a number of disciplines and the increasing convergence of these disciplines in the digital space, Indrawathi has particular experience in advising on multiplatform / multimedia projects.